Nike Air Max Dn8

Concept

FutureDeluxe created an unveiling film for the Dn8 experiential launch. I worked on the project from early RnD stages up to final production. I collaborated with Nike designers on a LED and collage projection wall. For the innovation film, I  designed and produced the opening and closing shots. In terms of art direction a major contribution of mine was the look development of many of the colorful flash transitions.

Credits
Designed, Directed and Produced by FutureDeluxe Creative Director: Raj Davsi Executive Producer: Mike Bell Producers: Tiffany Brathwaite, Natalie Greenwood, Sophie Keyse Art Director: Garett Gioia Design & Animation: Martin Cusano, Jake Wyand, Dagmar Irrig, Thomas O’Reilly, Ziyad Abahussin, Luke Parker, Nick Bauer Modeler: David Rencsenyi Sound: @zeligsound